Tapjoy Launches nGen Contextual In-app Ads

nGenTapjoy has extended its incentivised advertising platform to include ads targeting users in-app.

The nGen platform enables developers to serve videos, interstitials and other rich media units at critical points, like falling down a hole or reaching a premium content point, offering users rewards to help them along in exchange for engagement.

Tapjoys clients have typically had to rely on users seeking out incentivised apps to download via their Marketplace. The nGen platform helps target the remaining app audience to help build greater engagement, conversions and revenue. In beta tests, Tapjoy says the nGen Platform has helped publishers to boost Average Revenue Per Daily User by as much as 130 per cent.

“Our mission is to drive significant value for our publishing partners, and the launch of the nGen Platform signifies a transformative moment for Tapjoy,” said Steve Wadsworth, president and CEO of Tapjoy. The nGen platform can be incorporated into apps via the Tapjoy SDK 10.0.