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Taptica Partners with Locojoy for Facebook Campaign

Tim Maytom

Heroes and Titans, one of Locojoy's popular games for the US and European market

Heroes and Titans, one of Locojoy's popular games for the US and European market



Mobile advertising firm Taptica has partnered with one of China's leading mobile game developers and publishers, Locojoy, to help promote its latest game, Chrono Heroes, with an app-install campaign on Facebook.

The campaign leverages Taptica's social offering to drive a high number of qualified international installs for the game in China, Taiwan, Japan and South Korea, and builds on the partnership the two firms have had in place since last autumn.

In the last quarter of 2015, Taptica was able to deliver nearly 40,000 installs for the game across various devices, with an ROI of 120 per cent on iOS. The growth has sent the app rocketing into the Top 10 game apps in the Apple App Store.

"Taptica has been a valuable partner for us and has supported our effort to drive the highest quality players to our apps," said Minghua Cui, vice president of Locojoy. "The mobile game market is gaining a higher level of sophistication and globalisation, and Taptica allows us to stay on the edge of the industry while achieving our highest growth and ROI from each of our games."

As as accredited Facebook marketing partner, Taptica also supports Locojoy's recent release in the US and Europe, Heroes and Titans, and has been responsible for the majority of traffic to the app and purchases within it.

China is currently on track to become the world's second-largest mobile games market within the next year, and analysts expect the global mobile gaming market to grow nearly 22 per cent between 2014 and 2019.

"Already worth $25bn (£17.2bn), further growth in the mobile gaming market will be contingent on finding the most relevant gamers and maximising each gamer's lifetime value," said Hagai Tal, CEO of Taptica. "By working with us, Locojoy has and will continue to be in front of gamers of the highest calibre and value across the globe."