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Target launches in-app mobile payments system

Tyrone Stewart

Target WalletUS discount store chain Target has become the latest retailer to embrace mobile payments with the introduction of a mobile wallet within its app.

With Wallet in the Target app, customers are able to pay using their Target REDcard, and combine it with savings from Target’s Cartwheel offers and weekly ad coupons, through their smartphones. Eventually, customers will be able to store and redeem their Target GiftCards with Wallet also.

“Wallet in the Target app makes checkout easier and faster than ever,” said Mike McNamara, chief information and digital officer at Target. “Guests are going to love the convenience of having payment, Cartwheel offers, weekly ad coupons and GiftCards all in one place with Wallet.”

Wallet is available in the latest version of both the Android and iOS version of the Target app. To use, customers have to add their REDcard debit or credit card and then – when they are done shopping and have reached the checkout – just present the barcode in the app for scanning.