Outstream video specialist Teads has integrated a chatbot within outstream video ad formats. Global fashion brand Tommy Hilfiger is the first brand to use the technology with its TMY.GRL chatbot.
Using Teads’ technology, Tommy Hilfiger has integrated a chatbot into its outstream video ads to extend its reach beyond Facebook Messenger. The bot is accessed via a call to action laid over the video creative, which encourages users to engage. The call to action is dynamic based on the time of day, so will say: “Good Morning - Chat to us” in the morning, and: “Good afternoon…” in the afternoon.
Tommy Hilfiger’s chatbot, developed in partnership with msg.ai, lets consumers explore pieces from the brand’s new collection by asking questions that help identify the customer’s individual tastes and required sizes. To buy products suggested by the chatbot, customers are transferred to tommy.com, where the items are already in their basket ready for checkout.
The video advertising integration has been developed by Teads Studio, the creative team formed following Teads’ acquisition of Brainient in 2016. The initial campaign will launch in English on both Teads’ inRead Landscape for desktop and inRead Vertical on mobile devices.
“Outstream video ads provide a superior user experience over other video advertising formats, and adding this extra level of personalisation makes them even more powerful,” said Teads CEO, Bertrand Quesada. “We’re thrilled to be working with Tommy Hilfiger and pioneer the next example of conversational commerce. This is an example of what can be created when a visionary brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of chatbot integrations with their video ads.”