Telecom Italia’s Digital Solutions division is partnering with digital loyalty specialist CardMobili to launch a pilot mobile marketing, promotion and loyalty platform in Italy.

It comes in the form of an app which will offer access to mass marketing digital services such as gift cards, user-generated loyalty and membership cards, punch cards, email and push communications, beacon engagement, and personalised marketing communications. It will also integrate other automated marketing features, such as delivering personalised incentives to users that have not visited a store or purchased for a specific period of time.

“Our aim is to test successfully a full range of cloud-based digital services across marketing, CRM, analytics and engagement, which will truly empower our business customers by giving them tools that were previously only available to large brands and retailers at a premium cost and allowing them to focus on their core businesses,” said Claudio Contini, TI Digital Solutions CEO & president.