The Telegraph has signed up with AdGent Digital to include AdTouch ad units on its iPad-optimised site. AdTouchs HTML5 +Slide unit – which is non-intrusive, AdGent says, and compliant to IAB standards – enables visitors to engage with ads by tapping, touching, sliding and pinching.
“At TMG we continuously strive to drive innovation and creativity,” says James Brown, Telegraph Media Group digital sales director. “AdTouch ticks both these boxes through combining the use of highly impactful rich media creative and harnessing the power of touch screen handheld devices, this enables users to have an immersive experience and truly interact with the advertiser brand.” 
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