MWC

Telegraph Hands Digital Marketing Brief to Fetch

David Murphy

telegraph-formats.jpgTelegraph Media Group has appointed Fetch to deliver digital performance marketing solutions across its business, with a focus on travel, commerce and events, as well as its newly launched subscription service, Telegraph Premium.

Fetch will work on digital strategy, mobile marketing, paid search, paid social and digital programmatic. Fetch was initially appointed by The Telegraph to successfully launch its new mobile app in October this year.

“Having assessed a number of performance marketing agencies, we feel that Fetch's knowledge in the digital mobile-first arena, combined with their deep understanding of our business, makes them the perfect partner for The Telegraph,” said Marc Waxman, performance marketing director at The Telegraph, who led the pitch for the work.

Fetch is a mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Launched in 2009, the company was bought by Dentsu Aegis Network for £30m in November 2014.