80 per cent of UK retail business leaders are “enthusiastic” and “excited” about digital, according to a Fujitsu study.

The study found that 86 per cent believe digital disruption will fundamentally change the retail sector by 2021, with 35 per cent even saying that their business won’t exist in its current form by five years time.

However, the majority of retailers see this as a positive force. 96 per cent are taking measures to ensure they are at the forefront of innovation. In response to digital disruption, 81 per cent have invested in new technology, 52 per cent have changed their business strategy and 42 per cent have invested in the development of new products and services.

66 per cent want their company to move faster when it comes to digital disruption.

“Nowadays the level of customers’ expectations is at an all-time high, with the research even stating that customers are the biggest force driving digital disruption,” said Rupal Karia, managing director for retail and hospitality, UK and Ireland, at Fujitsu. “If retailers are to thrive in this ever increasingly digital landscape, they are going to need to collaborate with technology partners that will help them to facilitate innovation and new services, which will ultimately help them enrich their customer service and differentiate themselves in such a competitive market.”

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