Ex-Incentivated commercial director Rob Thurner has officially launched his mobile marketing and training consultancy, Burner Mobile. The company’s clients include Heineken, Cynce b2b Marketing Experts and Reform Digital, and, on the training side, the IAB, the Institute of Direct & Digital Marketing, and the Institute of Promotional Marketing. Thurner is also the lead trainer for Mobile Marketing’s own Training division, the Mobile Training Academy.

He says: “For many marketers, mobile presents an ever-changing and sometimes daunting range of possibilities,” says Thurner. “It’s sometimes hard to distinguish between the smart new technologies which grab the headlines, and the tried and tested mobile formats which already have mass global adoption among consumers of all ages, incomes, interest groups and countries. Burner Mobile provides impartial guidance for brands and their agencies as they develop and execute smart, future-proof mobile strategies.”