Top Gear Launches Aston Martin One-77 iPad Special
- Tuesday, November 27th, 2012
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Top Gear Magazine has launched a free iPad app, created by Somo, for its Aston Martin One-77 Special.
The digital-only edition tells the story of how Top Gear came to test drive the £1.2m hypercar, one of only 77 ever made, through high-res images, video, and interactive content.
The special is a forerunner to Top Gear launching an interactive iPad edition of its magazine on a monthly basis. 
“We wanted readers to experience this car in all its detail, and this app delivers that,” said Charlie Turner, Top Gear editor in chief. “We take them through the whole One-77 journey, from design, to manufacturing and testing, allowing them to dig below the surface and see its construction and high-speed testing. Finally, we put them in the most exclusive driving seat on the planet.”
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