Summits Yellow

Tracy De Groose set to resign as UK CEO of Dentsu Aegis Network

Tim Maytom


Tracy De Groose will be stepping down as UK chief executive of agency group Dentsu Aegis Network, having held the role for three years. The network has not yet commented on De Groose's departure or its own plans to find her successor.

De Groose is a key industry figure, having served as UK chief executive of Carat and managing director of Naked Communications. She is an executive member of Women in Advertising and Commucations, London (WACL), a networking organsiation that aims to accelerate gender equality in the industry, and while at Dentsu Aegis, she has overseen a number of projects aimed at fostering diversity and equality.

During her leadership period at Dentsu Aegis Network, the group has hit more than £1bn in annual UK billings and brought a number of new high-profile clients onboard, including winning Mondelez's £40m UK media account in 2015 and gaining the government's £140m media-buying contract in 2014.

She has also expanded the firm's UK presence considerably, overseeing the acquisition of Fetch in 2014 and John Brown Publishing in 2015, among others.

Dentsu Aegis Network is the world's third largest media buyer, and in the UK it manages around one sixth of all media billings, placing it roughly in joint second place alongside Publicis Media and Omnicom Media Group.

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.