Digital marketing firm Tribal Fusion has launched Tribal Fusion Mobile, which it says is the first mobile platform capable of serving rich media advertising directly to iPhone and iPod touch users, and integrating mobile advertising efforts with online and offline marketing campaigns. The platform enables marketers to deliver ad placements directly into iPhone and iPod touch applications.
Through a partnership with Greystripe, the rich media mobile advertising network, Tribal Fusion Mobile offers fully integrated, full screen, interstitial ads to help marketers deliver high impact brand experiences on the iPhone and iPod touch. The ads appear when users have selected a game or application, before the expected content is displayed, and include Pause prompts to encourage recognition, even for users who choose to skip the ad. These ads create high user engagement, the company says, generating up to a 4% clickthrough rate in past campaigns.
Tribal Fusion Mobile ads adhere to Internet Advertising Bureau (IAB) specifications and standards, which helps advertisers use the same creative developed for online ads in the mobile environment, saving time and costs. Tribal Fusion Mobile makes it possible for advertisers to use standard banner ads and turn them into dynamic iPhone ads that incorporate the same metrics and tracking, helping advertisers consolidate reporting from multiple campaigns into a single source to gauge audience reach and ad effectiveness.
Rich media and highly engaging content are what will ultimately win with mobile, and that's why Tribal Fusion has partnered with Greystripe to provide advertisers with an integrated, cross platform solution to reach  iPhone and iPod touch users,says Tribal Fusion President, Toby Gabriner. Tribal Fusion Mobile offers the right balance of innovation, depth of service, and broad international coverage to help our clients create the most effective campaigns possible for this valuable consumer base.”