eCommerce specialists Tryzens have entered into a strategic partnership with 'app commerce' platform firm Poq, aiming to leverage the company's wealth of experience in the eCommerce market to bring developments in native, omnichannel apps to the mainstream retail market.
Poq was founded in 2011 and provides retailers with a platform to innovate omnichannel apps whilst also offering them complete control over design and functionality. 'App commerce', a term coined by Poq, refers to omnichannel purchasing that is facilitated through apps both online and in-store.
"We are really excited to be partnering with Poq because we believe our partnership has the ability to drive real changes in the eCommerce market," said Greg Straw, partner manager at Tryzens. "Consumers are increasingly turning to their mobiles to browse retailer's sites and purchase products. It is therefore vital that these apps are developed to a high standard.
"By partnering with Poq, we are able to offer the skills and expertise to help grow the demand for 'app commerce' provisions amongst our clients. In return, Poq will help Tryzens to bring a new offering to our clients that will strengthen their overall digital presence and help to further their omnichannel straegies."
Don’t forget to enter the Effective Mobile Marketing Awards. Early Bird deadline: 22 July. More details here.