Summits Yellow

Twitter Joins Forces with Disney and People for Star Wars Event

Tyrone Stewart

Facebook Star Wars videoTwitter is set to collaborate with Disney and People for an exclusive live stream of a special Rogue One: A Star Wars Story event.

The live stream, hosted by People, will feature never-before-seen content followed by a Q&A with the director and cast members.

"People is thrilled to participate in the celebration of the latest release in the iconic Star Wars franchise," said Jess Cagle, editor in chief at People. "We have been covering Star Wars since the very first film hit theatres in 1977; our audience can't get enough of it."

Coverage will begin on Friday 2 December at 10am PT, streaming from a surprise location. The stream will be available worldwide to Twitter’s logged-in and logged-out audience at RogueOne.twitter.com, in Twitter Moments or through the @StarWars and @People Twitter accounts.

Fans will be introduced to director Gareth Edwards, Lucasfilm president and producer Kathleen Kennedy, and cast members – including Felicity Jones, Diego Luna, Mads Mikkelsen and Riz Ahmed – as they provide behind-the-scenes commentary during a live discussion. Fans will then have the chance submit their own questions to the cast by tweeting with #AskRogueOne.

A Star Wars Twitter emoji will automatically appear, if fans tweet the following: #RogueOne, #DeathStar, #StarWars and #StarWarsRogueOne.

COO at Twitter Anthony Noto said: "Our collaboration with Disney and People will give fans fresh and exciting live Star Wars content that they can view and Tweet about all on the same platform."

People has also released a special newsstand edition called Star Wars: The Secrets of Rogue One, featuring a VR bonus including goggles.

The collaboration with Disney and People marks Twitter's latest high-profile venture into live-streaming. The platform has also hosted live streams from the Wimbledon Championship, NFL games (to which it had exclusive broadcast rights) and the US Presidential debates.