Twitter recently posted the results of a Compete study regarding Twitter mobile users on its blog, claiming that 60 per cent of its 200 million users log on using a mobile device. The company further stated that primary mobile users tend to log on more often – 86 per cent more likely than the average Twitter user.
Other Compete statistics revealed that mobile Twitter users are 96 per cent more likely to follow 11 or more brands, 58 per cent more likely to recall seeing an ad, 63 per cent more likely to click on links and 78 per cent more likely to retweet. Meanwhile, 32 per cent are more likely to use the Twitter platform on their mobile device while in front of the TV.
While this last statistic may have a lower percentage, its potential for marketing is no less potent. The recent Super Bowl event saw a number of companies engaging consumers through Twitter, most notably Oreo, who went from 2,000 to 34,000 followers in just 5 hours after a clever Tweet regarding the blackout following halftime.
Targeting social media users through mobile is nothing new, but with the increasing use of mobile, Twitter’s statistics serve to outline the increasing potential of reaching consumers along the way, and it is evident that Twitter wants to be right there to jump in on the action. According to Compete statistics, the social media platform’s primary mobile users are between the ages of 18-34 – a prime demographic for most brands.
The bottom line: Twitter is going increasingly mobile, and it wants brands to jump on its mobile advertising bandwagon – probably not a bad idea for those who haven’t already done so.