Twitter has revealed a new standalone app aimed at popular creators that will provide them with improved tools to interact with their fans, and grow and retain their audience. The app, Twitter Engage, will provide creators with new analytics and easier ways to monitor engagement on a tweet-by-tweet basis.
Selected creators will now be able to upload and monetise their content directly within the app, receive curated recommendations to help identify high-profile engagement opportunities, and the app will present a revised, more streamlined view of the traditional mentions and follows.
Twitter also announced that it was revising its video limits. Where consumer video uploads were previously limited to 30 seconds, all users will now be able to upload videos up to 140 seconds long (matching the service's character limit for text tweets).
A small group of creators using Vine, the company's looping video app, will also gain access to longer videos on this platform, with the same feature potentially set to roll out to all users later this year. Vine is also exploring monetisation opportunities with Twitter's Amplify Open program, which could provide creators with more options to bring in revenues further down the line.
The increased focus on producing video content will be matched with an improved video browsing experience on the main Twitter app, with both videos and Vines launching in a new, full-screen interface when tapped on in the Home timeline now, with more suggested video Tweets presented below.
"Video is becoming increasingly central to the real-time conversations happening on Twitter," said Jack Dorset, CEO and co-founder of Twitter. "We're investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine."
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