Summits Yellow

Twitter to Livestream Bloomberg Presidential Debates Coverage

David Murphy

[caption id="attachment_99966" align="alignleft" width="373"]Donald Trump Just what your Twitter feed needs - Donald Trump, in debate with Hilary Clinton[/caption]

Twitter and Bloomberg Media have struck a deal to stream Bloomberg Television’s live broadcast of the 2016 US Presidential and Vice Presidential debates on Twitter. The agreement is an expansion of the partnership Twitter and Bloomberg Media announced in July to stream select Bloomberg Television programs.

The stream will be available globally at debates.twitter.com, in Twitter Moments or on @bpolitics. Bloomberg is Twitter's exclusive streaming partner for the debates.

Twitter will stream Bloomberg Television’s live broadcast of the scheduled US Presidential and Vice Presidential debates, beginning on Monday, 26 September. The stream will also include special Bloomberg Politics programming 30 minutes before and after each debate, which will be led by Bloomberg Politics managing editors Mark Halperin and John Heilemann. Additional Bloomberg Politics talent, reporting, and expert analysis will contribute to the coverage.

"Twitter is where the 2016 presidential election is happening every single day," said Anthony Noto, Twitter's chief financial officer. "Livestreaming the debates with Bloomberg combined with the live commentary and conversation on Twitter will create a one-screen experience at the center of the action unlike any other.”

The first Presidential Debate takes place on 26 September, the second on 9 October. The first Vice Presidential Debate takes place on 4 October, the second on 19 October.

In total, Tweets sent during both the first Democratic and Republican primary debates in 2016 received over 1bn impressions, and over half of all Tweets sent about the 2016 election are from people 25 years old and younger. There were 10m Tweets sent during the first US Presidential debate of the 2012 election cycle, which was the most watched US Presidential debate in history.