The campaign raises awareness for Greenpeace's 'Brian the Stormtrooper' video, aimed at getting VW to stop opposing European legislation that will help to stop climate change. Greenpeace has included a link to the video as part of the SMS message allowing people to click straight through and watch on their mobile phones.
Greenpeace decided to use mobile to reach new audiences and get more people involved, says the company. It also hopes the platform will let them break news to its supporters as it happens.
Darren Daws, MD at Txtlocal says: "We are delighted to be working with Greenpeace. Our service is quick, cost-effective and more importantly, sending a text message is dramatically less harmful to the environment than many other forms of communication. Our service also means that any business can incorporate links to videos and websites and distribute them for the cost of a simple text message. We are extremely proud to be associated with an organisation that champions sustaining the world we live in."
Molly Brooks of Greenpeace says: "Mobile definitely helps in some of our areas of work, for example breaking the news to our supporters quickly when we're taking direct action, or giving them an easy way to take part in a campaign. Using a paperless, instant form of communication which has less impact on the environment is very important for us, so mobile was a positive choice."