In the whitepaper, titled Long Numbers for SMS Reception and Interaction, tyntec looks at the success of SMS as a peer-to-peer communications tool, and its subsequent adoption by brands for 2-way messaging as a way of engaging with customers and prospects.
It points out that many brands have chosen to use shortcodes as part of this process, noting that it’s not hard to see why: shortcodes are – by definition – shorter than a full mobile number, provide an immediate call to action, and can use used for billing purposes.
But, tyntec notes, there are disadvantages too – shortcodes can be expensive, take time to deploy, and cannot be used internationally. In addition, the company says, public trust of shortcodes is not as high as it could be.
The whitepaper then goes on to consider the appeal of long numbers as an alternative to shortcodes, saying that they can be quickly deployed, and enable global reach, and low-cost, targeted messaging. tyntec adds that long numbers can also be voice-enabled, and, it says, are associated, by consumers with standard pricing.
It also considers variety of use-cases for long numbers, from marketing and advertising campaigns to customer services, voting, social networking and subscription management.
You can download the whitepaper here.