Ride-hailing app Uber has announced plans to enable developers to introduce a 'Ride Request' button into third-party apps for free, enabling users to connect to Uber and hire a taxi while within a separate app.
In order to encourage third-party app developers to use the feature, Uber has said it will pay $5 (£3.30) through its affiliate program for every new US-based customer that uses the button from the developer's app.
Developers can register their app on Uber's website to gain access to the code needed to add the button, which will work in both iOS and Android apps.
"Uber's core promise has always been 'Tap a button, get a ride'. Since the early days, that simple interaction has changed people's lives," said Chris Saad, head of product for the Uber development platform at Uber. "By adding the button next to every address or 'intent to ride' in your app, your users will be able to tap to instantly get a ride to the hotel, restaurant, movie theatre or any other destination you specify."