Programmatic Lunch

Uber rolls out a host of safety features in India

Tyrone Stewart

UberUber India has launched several rider and driver-focused safety initiatives as part of the introduction of UberSafe in India.

UberSafe aims to ensure the safety of all involved with the platform following controversies in the country surrounding service, and in general, in the country.

One feature introduced is a Share My Trip option for drivers to inform their family or friends of their route and estimated time of arrival. This rolled out in Delhi, Kolkata, Jaipur, Ahmedabad, Mumbai, Pune, and Lucknow. It will be rolled out to all of India by the end of month.

“Whether you’re behind the wheel or sitting in the back seat of the car, Uber’s commitment to safety for everyone is unwavering,” said Pradeep Parameswaran, head of central operations at Uber India. “We will continue to invest in technology and innovation to help ensure a safe, reliable trip from beginning to end. Every single day, it remains our endeavour to provide a seamless experience to our users, and the UberSAFE campaign is aimed at streamlining our efforts in this direction. Our safety features are unmatched and are uniquely to provide a safe ride experience.”

In addition, Uber is introducing measures to make sure the right drivers are behind the wheel by going through a process of driver deduplication. The ride hailing company has also teamed with Delhi Police to give female riders access to Himmat, a women safety app, through its apps, as well as rolling out a #DontDrinkAndDrive campaign with bars in Mumbai.