UBS Partners with Teads for Global Cross-channel Video Campaign

ubs campaignGlobal financial services firm UBS is partnering with native video advertising platform Teads to run a new cross-channel brand campaign that will operate on a 100 per cent viewable basis, independently verified by Moat.

The campaign will run across the US, European and Asian markets through a network of premium business and luxury publishers, and will employ Teads inRead native video format that places ads within two paragraphs of text, and only emerges and plays when the user scrolls down to the appropriate section.

“Our audiences are extremely digitally savvy and we needed a partner with outstanding international reach,” said Winfried Daun, group head for advertising, brand strategy and media at UBS. “Teads have an excellent network of premium publishers and can ensure our creative is 100 per cent viewable.”

“UBS is one of the most well-recognised and respected names in financial services,” said Bertrand Quesada, CEO of Teads. “Refreshing such a strong brand is an exciting undertaking and we are proud to be part of this.

“Our network of premium publishing partnerships gives us unique access to opinion formers and influencers across the globe and were looking forward to helping UBS reach these consumers on all their devices with a compelling content-rich campaign.”