Off the back of Google’s announcement at its annual I/O developer conference, digital growth company Urban Airship has unveiled a digital customer engagement platform to support Google Pay tickets. The platform uses the app’s newly-announced capability which enables users to store boarding passes, tickets and more within their mobile wallet.

Leveraging its experience managing mobile wallets for travel, hospitality and entertainment leaders, Urban Airship has worked with Google Pay to create streamlined and engaging ticketing and boarding pass experiences. The combination of Google Pay’s new ticket support and the Urban Airship platform will make it easy for any business to provide best-in-class user experiences that maximise convenience while delivering customers valuable, up-to-the-minute information.

Unlike paper tickets or emailed boarding passes, mobile wallet tickets unlock new levels of convenience for travellers, with real-time updates such as departure time changes sent to the lockscreen, and personalised one-to-one messaging within card. Urban Airship sends real-time updates on flight details, gate changes and other valuable information to 250m travellers annually, for more than a dozen airlines and major airports. Its Digital Growth Platform and enterprise-class APIs also enable companies to create personalised mobile wallet tickets and boarding passes at massive scale, and deliver them through any digital channel, including apps, websites, SMS, email and other emerging platforms.

“We help businesses reinvent the customer experience by delivering the right information at the right time on any digital channel, and mobile wallets fill an increasingly critical role in that vision,” said Brett Caine, CEO and president of Urban Airship. “Google Pay’s new support for tickets and boarding passes means customers will always have up-to-date information when they need it most – on the go. Urban Airship has the only platform proven to operate at the scale necessary to ensure that this information is delivered quickly, accurately and reliably to hundreds of millions of people.”

Urban Airship’s platform aims to remove many of the obstacles involved in the process of creating, distributing and utilising mobile wallet passes. Its Adaptive Link technology makes it easy to create and distribute personalised tickets and boarding passes, using a single link to detect the customer’s device and automatically display a pass based on the user’s location. To maximise the value of information presented to customers, Urban Airship’s enterprise-class APIs can directly connect to flight information and reservation systems for real-time ticket updates and alerts.

“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers,” said Pali Bhat, vice president of payments products at Google. “Digitising users’ wallets and creating rich experiences that leverage Google’s great assets brings us one step closer to that goal.”