Programmatic Lunch

The US government is going to hand out 10,000 Fitbits for medical research

Tyrone Stewart

FitBit Charge 2Fitbit has been selected as the first wearable for use by US government’s research project aimed at gaining more insight into diseases in order to prevent and treat them.

The All of Us research program was setup by President Obama in 2015. It was previously known as the Precision Medicine Initiative. The program aims to enrol 1m or more US citizens, so that it can take a look at their anonymous health data with the view of looking at their individual differences and using its findings to deliver precision medicine.

To further this research, the research program will provide up to 10,000 Fitbit Charge 2 and Fitbit Alta HR devices to a representative sample of its volunteers for a one-year study. The information gained from this study will be used to provide recommendations on how the devices could be incorporated more broadly into the program.

“As part of the global shift towards precision medicine, wearable data has the potential to inform highly personalised healthcare,” said Adam Pellegrini, general manager of Fitbit Health Solutions. “Through this historic initiative, we will be able to see the role that Fitbit data can play on the path to better understanding how individualisation can help to prevent and treat disease.”

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.