BSS Digital’s latest whitepaper explains where mobile apps and mobile sites sit in the mCommerce ecosystem, in an era when consumers are increasingly turning away from the PC and towards mobile devices to access the web and email, to research purchases, and to transact.
The whitepaper examines the pros and cons of each, and looks at how Responsive Design can help deliver a consistent appearance to mobile users, irrespective of the device they are accessing your mobile site on.
It also explains:
• The importance of security
• How to make the mobile shopping experience seamless
• The power and importance of location
You can download the whitepaper for free here.