Digital marketing firm ValueClick Europe is rebranding as Conversant Europe, and launching powerful new CRM and video solutions at the same time.

Under the new brand, the company aims to roll out Europes first integrated marketing personalisation platform, which will enable brands to connect with people as individuals at major scale, across devices and in real time.

Since ValueClicks launch in 1998, it has launched or acquired six digital marketing platforms, and Conversant aims to unite the functionality, data and expertise of all of these, combining video and mobile capabilities, RTB and CRM infrastructure, offline measurement and device recognition to deliver one-to-one engagement at scale.

The new name, Conversant, and accompanying logo were chosen to highlight the companys ability to generate engagement around digital ads and learn from the resultiing offline and online conversations between brands and consumers.

“We drive engaging conversations between brands and their customers by sharing strategic insights from our exclusive and proprietary data paid with that brands customer insights,” said Oded Benyo, president of Conversant Europe. “The Conversant name is a great fit as we enable agency and client partners to be more conversant in their unique aspects of their consumers.

“Furthermore, our insights are actionable as we use this rich individual understanding to help brands generate sales and increase brand affinity.”