MassiveImpact, which specialises in performance mobile advertising, has released the results of a deployment with ViMAP, which develops mobile enterprise apps for businesses.

ViMAP recently implemented MassiveImpact’s Freemium Exchange Model for mobile publishers, which is free of ad serving or exchange commission fees, and which aims to increase publisher earnings by connecting them to performance advertisers.

MassiveImpact says the Freemium Exchange generated a bottom line monetization increase of 150 per cent for ViMAP when compared to two alternate media channels ViMAP had been previously using. It also boosted ViMAP’s eCPM, a measure of the effective value of a publisher’s ad space.

“The gains with MassiveImpact were due to their ability to serve ads to our mobile apps that were relevant to our audience base, in addition to eliminating our commission fees and guaranteeing fill rate for ad placement,” said ViMAP founder and MD, Vijay Kumar. “When pitted against competing solutions in the marketplace, MassiveImpact simply delivered unmatched results.”

MassiveImpact currently works with global gaming, mCommerce, financial, insurance and entertainment brands to create and deliver tailor-made mobile ad campaigns. Its performance mobile ad offering incorporates a technology that tracks user activity beyond the click on a banner, offering advertisers insight into a user’s activity along the lifetime of the product, and then carrying the data over to their mobile ad campaigns.

The Freemium Exchange is available to qualified global publishers who own a mobile traffic source (app or mobile site).