Virgin America has partnered with digital music service iHeartRadio to bring a series of curated playlists and stations to passengers that they will be able to stream through their own devices.

The partnership integrates iHeartRadio-branded music stations into Virgin Americas Red in-flight entertainment system, which is fitted into every seat back, and will also be available through iHeartRadios app, enabling travellers to continue listening once they land via their mobile device.

“As the music fans airline of choice, were thrilled to partner with iHeartRadio to offer more variety to our flyers with these curated music stations,” said Alfy Veretto, in-flight entertainment manager at Virgin America. “And as we begin to roll out the next iteration of our in-flight entertainment system, Red, this month, our guests can expect an even more immersive experience onboard with new features like faster, higher resolution capacitative touch screens and even more entertainment content at their seatback.”

The new in-flight entertainment system will make use of Android-based software to enable the system to be updated in real-time and include three times as much content, including full seasons of television shows, interactive maps and classic video games.

“Were excited to partner with one of the most innovative and popular airlines to bring quality music and entertainment to consumers – even at 35,000 feet,” said Michele Laven, president of business development and partnerships at iHeartMedia. “This is the first step in a robust partnership between Virgin and iHeartMedia and it paves the way for more exciting integrations in the near future.”