Virgin Money Giving has worked with Monitise Create to develop an iOS and Android app for people to ‘give on the go’.

The not-for-profit platform enables givers to quickly find friends that are fundraising and give them some cash without having to register. Fundraisers receive push notifications when they get some money and can share their page with friends and family on Twitter, Facebook, SMS or email to boost their total.

The app actually makes givers go out to the mobile-optimised virginmoneygiving.com website, launched last year, to complete their donation. Not the smoothest user experience. The payment process too, unless youre using PayPal, is also a bit lengthy, with full card details required to make the payment.

30 per cent of Virgin Money Giving’s traffic already comes from mobile and overall donations made through Virgin Money Giving grew by 11 per cent last year to over £80.5m. Virgin Money Giving is free for individual fundraisers but charges a 2 per cent fee on donations and has a flat registration fee of £100 + VAT for charities.

Virgin Money is gearing up for the London Marathon, of which it is the main sponsor.