Mobile ad network Vserv.mobi has launched its AudiencePro platform.
AudiencePro enables advertisers to target their ads based on demographic, spending power, network usage, location and device in order to help them reach their intended audience.
Vserv.mobi has signed up Airtel – the world’s third largest operator by subscriber base – as its first telco partner for the platform.
AudiencePro gives advertisers access to multiple inventory sources across the Vserv.mobi network, including more than 20,000 apps which use its AppWrapper technology, and supports a full variety of rich media, including video and HTLM5 interactive ads.
“AudiencePro is the world’s first platform that brings together the power of mobile ad networks with credible user data from telcos to enable unprecedented levels of audience targeting for advertisers,” said Dippak Khurana, Vserv.mobi CEO & co-founder. “Given our understanding & presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”