Mobile video ad network Vungle has landed $6.5m (£4.2m) investment in a Series A funding round led by Crosslink Capital, along with existing investors including Google Ventures, AOL Ventures and 500 Startups.
The company also announced that it had passed the milestone of 2bn views for its video ads since Vungle was founded last year.
“Mobile video advertising is at the center of two huge trends – people spending more time on mobile than on TV or computers, and mobile users becoming increasingly sophisticated and demanding experiences that involve sound and motion – not just static banners,” said Zain Jaffer, chief executive officer and co-founder of Vungle. “Vungle gives app developers and publishers the tools to capitalise on those trends. We want to enable developers to monetise by providing users with amazing mobile video experiences.”