Mobile Internet site specialist Wapple  has integrated MobVisions Admoda and Adultmoda mobile advertising solutions into its suite of mobile Internet site-building tools. The companies claim that their technology partnership brings together mobile Internet building and mobile marketing as part of the same package.
Admoda and Adultmoda feature intelligent targeting and control features that allow advertisers to reach their target markets on the mobile Internet, while giving WAP site owners and publishers the opportunity to monetise their traffic. For example, advertisers can quickly and easily develop campaigns by frequency, day/time, geography, keyword, demographics and device/capabilities – and simply pay-per-click or per ad view.
Admoda and Adultmoda provide access to a publisher network of over 12 million WAP  impressions per day, with Adultmoda designed specifically for adult and gaming advertisers and publishers.
Admoda and Adultmoda add major new marketing functionality to the Wapple platform for mobile WAP site creation, content management, billing integration and solutions deployment. Wapple builds and manages bespoke mobile solutions and also offers powerful web-based tools that allow companies to do it themselves, using its Site Builder Console and flexible templates.
The company says that anyone can now build a professional, creative and user-friendly mobile Internet site that is automatically repurposed for any mobile browser, without having any programming knowledge. The approach also reduces costs and maintains full control over design and ongoing service management.
By integrating the Mobvision technology, it is now possible to simply create a new area anywhere on the mobile site for advertising content provided dynamically by Admoda or Adultmoda. The site owner makes money from clickthroughs or ad views.
The integration of Admoda and Adultmoda into Wapple means that we are now able to offer our customers cutting edge online WAP site-building tools with the ability to drive traffic to their sites and monetise their content” says Wapple CTO Rich Holdsworth. “All from within the simple Wapple interface.