Wapple has created and is powering the mobile Internet site for this years Internet World exhibition, which opens today at Earls Court 2 in London. The Internet World mobile site (http://go.wapple.net/internetworld) offers exhibitors and visitors a wide selection of news and information on the show that they are able to access instantly at any time.
Site categories include; Whats on Today; Internet World Highlights; Latest News; Exhibitor Listings; and Location. Importantly, the mobile site also provides users with an opportunity to provide valuable feedback on the show and take part in polls.
Internet World is one of the most exciting events in the online calendar and we are delighted to have designed and delivered the mobile site,” says Anne Thomas, Business Development Director at Wapple. The Internet World mobile Internet site gives visitors immediate access to the most up-to-date information so that they can better plan their day and get the most from the show.
Awarded best business exhibition at the 2007 Event Awards, Internet World is a forum that encompasses the central elements of corporate Internet presence and all aspects of digital marketing, including Internet use by business, connectivity, digital  marketing, content management and e-commerce. Internet World is designed to educate business decision makers on the latest developments in the market and introduce them to the suppliers who can help them implement their online strategies.
When you consider there are already many more mobile phones in use today than PCs, mobile Internet offers a tremendous opportunity to businesses, if they can get it right, says Thomas. It is great to see more and more brands like Internet World recognising the importance of the mobile Internet to get their message across and gain a unique opportunity to interact more closely with customers, wherever they are.”