Advertising network WapStart has partnered with HTML5 technology provider Celtra to deliver more effective cross-screen advertising opportunities to its clients.

The Russian and Eastern European markets where WapStart dominates have seen rapid growth in mobile advertising since 2012, with increasing demand for non-standard advertising placements on mobile. Since working with Celtra, the number of CPM advertising campaigns on WapStarts network has grown to 12 per cent.

By integrating Celtras AdCreator4 platform, WapStart can offer simpler and more cost-effective production, management and delivery of mobile advertising. Marketers will be able to easily build highly engaging rich media ads that work seamlessly across all mobile platforms, and create and launch brand campaigns with greater ease and speed, generating results quickly and cost-effectively.

“Our goal is to bring the most innovative solutions to our clients with a special focus on quality and reliability,” said Oleg Pavluchenko, managing partner at WapStart. “Rich media is one such technology providing the much needed improvement in user engagement and measurements.

“The partnership with Celtra…is a logical choice for us. This is especially important to our international advertisers who may have already invested in the Celtra creatives. Im excited to offer such a great product to our clients and grow this fast developing market together.”

“WapStart has a huge presence across Russia and the Commonwealth of Independent States, so we are delighted to be their partner,” said Jonathan Milne, general manager for EMEA at Celtra. “The demand for mobile rich media is growing exponentially across the globe and Celtra looks forwards to working with WapStart to deliver more effective, more engaging and smarter mobile ads for them and their clients.”