Consumer group Which? has launched an iPhone application that gives iPhone owners access to Which? advice and Best Buys wherever they are. The first app, Which? Digital Cameras, gives users access to test results on over 300 digital cameras, but Which? says other product areas may get their own iPhone app in due course. The application is available from the Apple App Store, in the lifestyle category, at the introductory price of 1.79. 
Traditionally, Which? product advice was only available on subscription, but the recent introduction of new products, including Which? Instant Downloads and Which? Compare have made Which? reports accessible to consumers In other ways. The iPhone app extends this philosophy.
In addition to a list of cameras that are rated as Which? Best Buys, users can navigate the report by brand, model, features and price, and can rotate the iPhone to see images of the cameras from different angles. Customers can also compare prices at different retailers and click through to the websites of selected manufacturers.
The application is available from the Apple App Store, in the lifestyle category, at the introductory price of 1.79.