Mobile advertising firms Adfonic, Celtra and Fetch Media, and research company On Device Research, have released a Rich Media Mobile Advertising White Paper, which offers advice and guidance on deploying rich media mobile advertising campaigns.
The white paper explores and demystifies the world of rich media mobile advertising, explaining where rich media creative in mobile has emerged from. It also looks at the added impact and effectiveness of rich media ads over static mobile ads, and includes examples of successful campaigns. In short, it offers expert advice and guidance to any brand or agency looking to harness the potential of rich media mobile advertising.
You can download the whitepaper, free of charge, here.