Mobile Marketing: Building Your Customer Base
Did you know that Messages is the most frequently used app in the iPhone? Your customer's channel of choice should be part of your omnichannel...Read more
Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity
How many times have you heard something along the lines of ‘mobile marketing: It’s just not trackable’ or ‘mobile marketing: it’s too invasive’? The role...Read more
Push Notification Best Practices – Mobify
In a world where the connected consumer is bombarded with marketing messages full of generic information and vague promises, push notifications provide the opportunity to...Read more
Leveraging Apps to Increase Customer Lifetime Value – Mobify
Research from Nielsen shows that consumers spend an average of 30 hours per month using apps in those 'I-want-to-know/go/do/buy' moments, confirming that apps play an...Read more
The Definitive Guide To Mobile Shopping – Mobify
Mobile shopping is the future of retail – and that future is already here. This definitive industry guide quickly familiarises you with today’s global mobile...Read more
Market Guide for Augmented Reality
According to Gartner Research, 59 per cent of CMOs are already trying or piloting AR (Augmented Reality) programs. AR bridges the widening gap between traditional...Read more
How Do You Successfully Implement Programmatic Display Advertising?
The marketing discipline of mobile display is going through an unpredictable and unprecedented growth. Available volume is growing every day, and more and more advertisers...Read more
How to Win in Mobile: Create Moments That Matter
The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can't engage with consumers in...Read more
Mobile Engagement: Are Marketers Missing a Trick?
New research has revealed that 57% of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications. And with more...Read more
What is Mobile Engagement and Why Does it Matter?
Learn what qualifies as mobile engagement, and hear some of Urban Airship's most important take-aways for putting it to use for your brand's app. This...Read more