Whitepapers

Mobile Marketing: Building Your Customer Base

Mobile Marketing: Building Your Customer Base

Did you know that Messages is the most frequently used app in the iPhone? Your customer's channel of choice should be part of your omnichannel...

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Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity

Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity

How many times have you heard something along the lines of ‘mobile marketing: It’s just not trackable’ or ‘mobile marketing: it’s too invasive’? The role...

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Push Notification Best Practices – Mobify

Push Notification Best Practices – Mobify

In a world where the connected consumer is bombarded with marketing messages full of generic information and vague promises, push notifications provide the opportunity to...

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Leveraging Apps to Increase Customer Lifetime Value – Mobify

Leveraging Apps to Increase Customer Lifetime Value – Mobify

Research from Nielsen shows that consumers spend an average of 30 hours per month using apps in those 'I-want-to-know/go/do/buy' moments, confirming that apps play an...

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The Definitive Guide To Mobile Shopping – Mobify

The Definitive Guide To Mobile Shopping – Mobify

Mobile shopping is the future of retail – and that future is already here. This definitive industry guide quickly familiarises you with today’s global mobile...

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Market Guide for Augmented Reality

Market Guide for Augmented Reality

According to Gartner Research, 59 per cent of CMOs are already trying or piloting AR (Augmented Reality) programs. AR bridges the widening gap between traditional...

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How Do You Successfully Implement Programmatic Display Advertising?

How Do You Successfully Implement Programmatic Display Advertising?

The marketing discipline of mobile display is going through an unpredictable and unprecedented growth. Available volume is growing every day, and more and more advertisers...

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How to Win in Mobile: Create Moments That Matter

How to Win in Mobile: Create Moments That Matter

The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can't engage with consumers in...

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Mobile Engagement: Are Marketers Missing a Trick?

Mobile Engagement: Are Marketers Missing a Trick?

New research has revealed that 57% of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications. And with more...

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What is Mobile Engagement and Why Does it Matter?

What is Mobile Engagement and Why Does it Matter?

Learn what qualifies as mobile engagement, and hear some of Urban Airship's most important take-aways for putting it to use for your brand's app. This...

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