Whitepapers

How to Win in Mobile: Create Moments That Matter

How to Win in Mobile: Create Moments That Matter

The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can't engage with consumers in...

Read more

Mobile Engagement: Are Marketers Missing a Trick?

Mobile Engagement: Are Marketers Missing a Trick?

New research has revealed that 57% of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications. And with more...

Read more

What is Mobile Engagement and Why Does it Matter?

What is Mobile Engagement and Why Does it Matter?

Learn what qualifies as mobile engagement, and hear some of Urban Airship's most important take-aways for putting it to use for your brand's app. This...

Read more

Take Advantage of Programmatic-powered Prospecting

Take Advantage of Programmatic-powered Prospecting

The challenge for marketers over the past hundred years hasn't changed: to find new customers to fill the funnel through various advertising channels. Thanks to...

Read more

Benchmark Report on Retailer Apps – Teradata

Benchmark Report on Retailer Apps – Teradata

96 per cent of the top 50 retailers in the UK have mobile apps, but only 21 per cent of them are using push messaging...

Read more

Mobile Marketing Tips – SmartFocus

Mobile Marketing Tips – SmartFocus

With 1.75bn smartphone owners worldwide, and 52 per cent of website visits now made via a mobile device, understanding the mobile user experience is vital...

Read more

The Definitive Guide to Geo-fencing – Donky

The Definitive Guide to Geo-fencing – Donky

Whether this is the first time you’ve heard of geo-fencing or if location-based services are something you’ve long been meaning to look further into, Donky‘s...

Read more

The Real World of Real Time Advertising – Quantcast

The Real World of Real Time Advertising – Quantcast

RTB, RTA, programmatic – what does it all really mean? Today’s advertising landscape can be a confusing space with new acronyms and technology emerging on...

Read more

Top Tips and Techniques for Holiday App Marketing – Fiksu

Top Tips and Techniques for Holiday App Marketing – Fiksu

Historically, the holiday season creates a massive opportunity for app publishers to capture lots of new loyal users. With the millions of new phones and...

Read more

The Marketer to 2015 – Incite

The Marketer to 2015 – Incite

How will the marketer’s roles change in 2015? This whitepaper from Incite pinpoints key trends, offering strategies to keep pace. Based on feedback from over 1,000...

Read more