Whitepapers

Transparent, Efficient, and Universal: Making the Case for Open Sourcing Software

Transparent, Efficient, and Universal: Making the Case for Open Sourcing Software

Mobile devices have become central to our lives, affecting how we interact with the world around us. However, third-party verification of mobile impressions remains a...

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Mobile User Experience: The Road to Maturity

Mobile User Experience: The Road to Maturity

Are you struggling to explain why your mobile users behave the way they do? ContentSquare, a leading UX analytics solution, have recently launched a groundbreaking...

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Best Practices for Mobile Marketing

Best Practices for Mobile Marketing

We live in a mobile-first reality, one that has put the world's information at our fingertips via smartphones, tablets or wearables. How can marketers earn...

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How to Boost Mobile Engagement & Achieve Mobile Growth

How to Boost Mobile Engagement & Achieve Mobile Growth

Whether you're a seasoned pro when it comes to mobile engagement or just getting started with app strategy and measurement, you can always use some...

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Discovered: The Most Treasured Mobile Marketing Trends for 2017

Discovered: The Most Treasured Mobile Marketing Trends for 2017

Ahoy! Buried treasure is always hard to find, but the more hidden it is, the more precious and priceless the riches. That's what it's like...

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The State of Web Accessibility

The State of Web Accessibility

Have you considered how accessible your website and mobile apps are to people with impairments that affect their vision or hearing? Possibly not, but it’s...

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Augmented Reality: The Next Marketing Channel

Augmented Reality: The Next Marketing Channel

While offline marketing materials like print, merchandise and point of sale may be impactful in person, customers now expect a seamless experience from the physical...

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Deconstructing the Mobile Marketing Funnel

Deconstructing the Mobile Marketing Funnel

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys....

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The Rich Notification Inspiration Guide

The Rich Notification Inspiration Guide

With iOS 10, Apple now supports rich notifications, which give marketers and mobile leaders the ability to engage their customers more deeply by including photos,...

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Passing The Mobile Tipping Point

Passing The Mobile Tipping Point

It's official: mobile sales now outpace desktop in the UK. And that's just one of the dramatic shifts you need to read about in the...

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