Whitepapers

Augmented Reality: The Next Marketing Channel

Augmented Reality: The Next Marketing Channel

While offline marketing materials like print, merchandise and point of sale may be impactful in person, customers now expect a seamless experience from the physical...

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Deconstructing the Mobile Marketing Funnel

Deconstructing the Mobile Marketing Funnel

It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys....

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The Rich Notification Inspiration Guide

The Rich Notification Inspiration Guide

With iOS 10, Apple now supports rich notifications, which give marketers and mobile leaders the ability to engage their customers more deeply by including photos,...

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Passing The Mobile Tipping Point

Passing The Mobile Tipping Point

It's official: mobile sales now outpace desktop in the UK. And that's just one of the dramatic shifts you need to read about in the...

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Zombie Uprising: The Undead App Store in 2016

Zombie Uprising: The Undead App Store in 2016

The latest ComScore figures show that 59 per cent of all time online is spent in apps, across mobile and desktop. But there's a dark...

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Mobile Marketing: Building Your Customer Base

Mobile Marketing: Building Your Customer Base

Did you know that Messages is the most frequently used app in the iPhone? Your customer's channel of choice should be part of your omnichannel...

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Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity

Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity

How many times have you heard something along the lines of ‘mobile marketing: It’s just not trackable’ or ‘mobile marketing: it’s too invasive’? The role...

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Push Notification Best Practices – Mobify

Push Notification Best Practices – Mobify

In a world where the connected consumer is bombarded with marketing messages full of generic information and vague promises, push notifications provide the opportunity to...

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Leveraging Apps to Increase Customer Lifetime Value – Mobify

Leveraging Apps to Increase Customer Lifetime Value – Mobify

Research from Nielsen shows that consumers spend an average of 30 hours per month using apps in those 'I-want-to-know/go/do/buy' moments, confirming that apps play an...

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The Definitive Guide To Mobile Shopping – Mobify

The Definitive Guide To Mobile Shopping – Mobify

Mobile shopping is the future of retail – and that future is already here. This definitive industry guide quickly familiarises you with today’s global mobile...

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