As the mobile market has developed over the past few years, it has become clear that while SMS is an extremely effective mobile marketing tool, many businesses are not using it to the best of their abilities. As a result, they are failing to achieve the results they deserve, or even worse, giving SMS marketing and their brand a bad name.
In this whitepaper, Dynmark presents the first review of the company’s mobile intelligence, which includes statistics captured and analysed from over 8 million transactions per day over the last two years on their cloud messaging platform. The data reveals the true levels of consumer engagement with mobile, and explains why businesses need to adopt a more strategic approach to maximising their return. 
You can download the whitepaper here.
