Mobile Engagement: Why SMS is Still the Biggest Missed Opportunity
How many times have you heard something along the lines of ‘mobile marketing: It’s just not trackable’ or ‘mobile marketing: it’s too invasive’?
The role of being a digital marketer today means always looking for new ways to quantify the successes (or failings) of your campaigns. That’s why this whitepaper, ‘Mobile Engagement: why SMS is still the biggest missed opportunity’ is so interesting.
Find out how the author, James Harrison, CEO at EngageHub, debunks the eight common misconceptions surrounding SMS marketing and explains why more and more marketers are giving preference to the channel.
Whether you’re a marketer in retail, finance, logistics or any other sector, there’s still a fundamental role for mobile in your communications strategy. Make sure you’re not missing out on a revenue generating channel like SMS this Christmas.