Zombie Uprising: The Undead App Store in 2016
The latest ComScore figures show that 59 per cent of all time online is spent in apps, across mobile and desktop. But there’s a dark side to the growing power of the app economy. ‘App zombies’ are the unindexed and undiscoverable apps that account for 90 per cent of the App Store’s contents.
The latest report from Adjust looks through three years of data from marketplaces all over the world to find out what the Zombie Rates are in each major market, as well as the global Zombie Rate – a number that might take you by surprise.
In this report, you’ll learn:
- The year-to-year increase of undiscoverable apps
- The rate of app zombies in major markets, all over the world
- How the app store has changed over time – and whether for better or for worse
Download The Zombie Uprising today to understand the impact that these app zombies can have on your mobile marketing, and gain the tools needed to fight back against this growing trend that threatens to undermine the app economy.