Yahoo pens global content deal with major UK publishers

Yahoo has come to a global content agreement with some of the UK’s biggest publishers that will see their content distributed via a curated feed across Yahoo’s news, sports, finance and lifestyle verticals.

The Guardian, The Independent, The Telegraph, the Evening Standard and Hearst UK will have their content distributed to Yahoo’s ‘over 1bn monthly users worldwide’ in the UK, US, Canada, India and Singapore – on the web and on mobile.

“Yahoo is committed to building the richest set of premium and personalised content experiences for our users and we are thrilled to use the power of our global platform to work with such high calibre publishers,” said Greg Miall, director of global partnerships at Yahoo. “The fact that Yahoo can do one global deal, opening up UK publishers’ content to such a vast global audience is hugely exciting.”

The partnerships are also said to create a ‘new revenue stream’ for the publishers – as content will be monetised through Yahoo Gemini, Yahoo’s native advertising marketplace.

Paul Cassar, CDO at Hearst UK, said: “We are delighted to work with Yahoo on this global partnership. It enables Hearst to reach even bigger audiences with our engaging and trusted content, whilst opening up new revenue streams for the business to grow.”

Yahoo will be hoping these new partnerships will help improve its image to future owner, Verizon. It was reported last week that Verizon was seeking a cut price deal, following the revelation of Yahoos two massive data breaches.