Yasmo Live has revealed that its real-time mobile conferencing platform for events and conferences will make its debut at the TechCrunch ChristmasCrunch in London on 15 December.
Yasmo Live enables event delegates to locate fellow delegates who are physically nearby, through a rotating list of picture-based profiles on their mobile phone. At the TechCrunch event on December 15, a select number of attendees will have the opportunity to use Yasmo Live, allowing them to see and search through the profiles of fellow attendees on their mobile phone.  
The software application runs on delegates mobile phones, so they dont need to familiarise themselves with another hand held device. The platform deploys wi-fi-enabled networks, increasing the speed of data exchange and avoiding mobile data charges, which is especially useful for conferences taking place outside the delegates home country.
We developed Yasmo Live for both the conference-goer and the organiser, so that neither lose any business opportunities, says Yasmo Live Founder, Areti Kampyli. Now users can immediately locate and meet sought after business leads, customers, partners or media contacts, or store their details for later use, making every moment at the conference count.
For the conference and event organiser, Yasmo Live also offers a new advertising platform as well as the means to increase attendance rates and registration. Its white label service gives sponsors exclusive visibility amongst highly targeted audiences by enabling them to dress the application with their brands and track the effectiveness of their advertising.
Installing the application on the mobile phone is simple, requiring just a single download. Users can save and take notes on individual profiles on their personal Yasmo Live account, where they can login and pursue contacts made or even missed at the event. Users can filter connections through preferred criteria and search for those business leads they want to network with. The second version of the application, due for release in Q1 2010, will feature embedded microblogging features for extended networking capabilities.