Zeebox Sees 570 Per Cent Rise of Engagement Through A/B Testing
- Monday, February 3rd, 2014
- Share this article:
Zeebox has partnered with app marketing firm Swrve to increase social sharing of content in its second-screen app.
Zeebox works as a companion to TV in a variety of ways, most notably through its zeetags, which offer up information about topics – and products – mentioned during the programme.
Zeebox used Swrves platform to A/B test three different messages encouraging users to share content. A firm call-to-action was found to be most effective, resulting in a 570 per cent increase in user engagement within the app. 
We spoke to Swrve CEO Hugh Reynolds about the importance of A/B testing of apps last month – you can read the full interview here.
Want more like
this to your inbox?
Popular topics
You might also be interested in
