Mobile Marketing and Advertising - Mobile Marketing Magazine

Smirnoff ices out US landmarks in new campaign amid music festival season

Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”

My Life My Say enlists infleuncers to tackle Gen Z political disinterest

Lovehoney redefines pleasure in new OOH campaign

Telegram CEO predicts one billion users within a year

Revolut launches ‘The Future of Money’ campaign

WATCH: NatWest collaborates with Team GB stars in new campaign

What to expect from Future of Mobile Festival’s Mobile & App Masterclass?

Dairylea partners with Trainline to revolutionise children’s play

Heineken and Bodega partner to launch ‘The Boring Phone’

App Marketing

Meta suspends Threads in Turkey

Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to

Connected World

Vodafone Business appoints Marika Auramo as CEO

Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024. Auramo, who has over 25 years of experience in the global IT industry, will also become

Member Content

impact.com appoints Nikolai Lundstrøm Brink as Country Manager of Denmark

Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the

Advertising

Magnum unveils UK’s biggest 3D OOH campaign

Magnum has launched the largest-ever 3D OOH campaign in the UK to celebrate its new flavour innovations, Euphoria and Chill. As a result, the campaign will run across 324 locations,

Advertising

Argos renews Coronation Street partnership with new ‘set up shop’

Argos has renewed its sponsorship of ITV’s Coronation Street. As a result, the retailer, which is owned by supermarket giant Sainsbury’s, has become the first commercial sponsor to ‘set up

Advertising

Roblox taps PubMatic to power video ads

Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it goes live later this year. As a result, the partnership will

Advertising

Powerade enlists Simone Biles to empower athletes to ‘take a pause’ amid run-up to Olympics

Powerade has launched a new campaign focused on supporting athletes’ mental and physical health, in time for the 2024 Summer Olympics in Paris. With the help of gymnast Simone Biles

Advertising

Cleaning company Astonish sponsors new series of The Only Way is Essex

Cleaning company Astonish has announced its sponsorship of reality TV show, The Only Way is Essex (TOWIE), for the next two series. As a result, the company has recreated common

Advertising

Optimum Nutrition launches new campaign announcing Sky Sports partnership

Sky Media has launched a new campaign announcing Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The multi-platform campaign, which is the first TV ad on UK screens,

Advertising

Nationwide embraces AI for clearer messaging amid ad ban

Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

mCommerce

Lyca Mobile bolsters senior leadership team with two hires

Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)

Mobile Money

AST SpaceMobile secures $155m funding from Google, AT&T and Vodafone

Google, AT&T and Vodafone have invested $155 million in AST SpaceMobile. The company has said the funds will help it accelerate its mission to close the global connectivity gap by

mCommerce

Ofcom: O2 and BT Mobile most complained-about providers

O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,

mCommerce

Nokia and Oppo settles 5G patents battle with new deal

Nokia and Oppo have settled their longstanding legal disputes solving all pending litigation in all jurisdictions. As a result, the mobile giants have signed a global patent cross-license agreement, covering

mCommerce

UK raises security concern over e&’s stake in Vodafone

The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid

mCommerce

CMA launches formal investigation into Vodafone and Three merger

The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Video Interviews

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Talking sustainable advertising with Simon Johansson, Sustainability Lead, SeenThis

Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising

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