Mobile Marketing and Advertising - Mobile Marketing Magazine

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM

LinkedIn has launched two new integrations in partnership with HubSpot’s Smart CRM, in a bid to help customers better understand their buyers’ purchasing journey. As a result, the partnership will

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

In Pictures: Human Mobile Devices debuts original HMD Collection

WATCH: NBA spotlights iconic playoff moments in new campaign

Debunking 7 Common Misconceptions About Mobile OEM Advertising

Trainline partners with Glastonbury to promote sustainable travel

StockX unveils immersive shopping app for Apple Vision Pro

Verizon CEO praises AI’s role in network evolution and tariff innovation

WATCH: Sprite revives ‘Obey Your Thirst’ campaign

Social & Influencer Marketing

Ogilvy tackles medical misinformation with new health influencer unit

Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning

Member Content

GumGum merges Playground xyz’s APAC media business

Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions

Connected World

Sky Media partners with Captify to enhance search behavior targeting

Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range

Advertising

WATCH: Domino’s promotes £4 lunch menu with ‘high 4’ campaign

Domino’s has unveiled a new integrated campaign to launch its new £4 lunch menu, reinventing the ‘high five’ as ‘high four’. In partnership with advertising agency, VCCP, the pizza chain

Member Content

Multilocal integrates with Onetag to simplify access to high-quality inventory

Programmatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s

Advertising

WATCH: AT&T enlists ‘The Office’ cast in new campaign targeted at small businesses

AT&T has reunited several actors from ‘The Office’ to promote a new platform targeted at small businesses. The campaign, “Sleep with Rain”, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed

Social & Influencer Marketing

Colgate partners with Pinterest to debut editorial sponsorship

Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign

App Marketing

TikTok Shop launches new ‘Preowned Luxury’ category

TikTok Shop has launched a pre-loved category on the app, in partnership with five second-hand luxury resellers. As a result, users will now be able to shop second-hand designer items

Advertising

WATCH: Tesco Mobile champions community connections in new ad

Tesco Mobile has launched a new brand platform ‘It pays to be connected’ in a bid to showcase the benefits of staying connected to local groups via various group chats-

Videos

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

mCommerce

UK raises security concern over e&’s stake in Vodafone

The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid

mCommerce

CMA launches formal investigation into Vodafone and Three merger

The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Analysis

Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

mCommerce

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,