Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can
Jesse Wiafe is a marketing executive and copywriter at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jesse regularly shares insights on the latest app
Gaming giant Supercell has launched a new global campaign to mark ten years of its mobile game Boom Beach. The campaign, developed in partnership with Waste Creative and in-house production
Next month [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities. The
The Home Office has launched a global campaign to warn migrants of the consequences of entering the UK illegally. The campaign will use adverts on Facebook and YouTube to target
Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed
Robert Wilder, CEO of AVOW, details the breakthroughs in mobile advertising with targeted media buying, smart KPIs, and the innovative AVOW Intelligence tool. There’s a profound simplicity to the most
Lyft has appointed Brian Irving as its new Chief Marketing Officer. Irving has over 20 years of experience in building and marketing global technology brands. He most recently held the
Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According
Telecoms giant Virgin Media O2 (VMO2) and environmental charity, Hubbub have added to its £400,000 Tech Lending Community (TLC) with the donations of hundreds of tablets and smartphones. In a
Samsung has extended its partnership with Channel 4’s Sunday Brunch. Following the initial agreement that began in 2023, the renewed collaboration will continue to build awareness of Samsung’s Bespoke Home
Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on
The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements,
Nokia has revealed it is no longer expecting to hit its outlook for its 2023 financial full year due to renewal discussions continuing to drag on well into 2024. The
Sellers on digital platforms including Ebay, Airbnb, Etsy, Amazon and Vinted are among those who could end up paying tax on their “side hustle” earnings. Under a New Year tax
Vodafone customers have slammed the network provider as it stopped working this morning, leaving thousands unable to make calls or access the internet. Despite the company revealing it is aware
Samsung has partnered with Google to merge their file-sharing programmes into a single platform. The move, which was announced at CES 2024 in Las Vegas, allows users to exchange pictures
HelloFresh has been issued a £140,000 fine by the Information Commissioner’s Office (ICO) for sending over 79 million spam emails and one million texts over seven months. An investigation by
Lyca Mobile has announced the closure of its operations in South Africa after six years. In a statement posted on its website, the telecoms giant said: “Sadly, it is no
BT has announced it is scrapping above-inflation price rises for mobile and broadband customers. The parent company of EE revealed it will introduce the change in the summer this year
Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research