Member Content The Apple Vision Pro Will Change Mobile App Marketing – Here’s How
Member Content

The Apple Vision Pro Will Change Mobile App Marketing – Here’s How

Jesse Wiafe is a marketing executive and copywriter at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jesse regularly shares insights on the latest app

App Marketing

Supercell marks 10 year anniversary of Boom Beach with new campaign

Gaming giant Supercell has launched a new global campaign to mark ten years of its mobile game Boom Beach. The campaign, developed in partnership with Waste Creative and in-house production

Events

What to expect from Future of Mobile Festival’s Mobile & App Masterclass?

Next month [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities. The

Advertising

Home Office launches ‘stop the boats’ ad campaign in Vietnam to stop illegal migrants

The Home Office has launched a global campaign to warn migrants of the consequences of entering the UK illegally. The campaign will use adverts on Facebook and YouTube to target

AI

Data: Marketers face AI-induced anxiety around job security

Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed

Member Content Cracking the Code: AVOW’s Blueprint for Success in Mobile OEM Advertising
Member Content

Cracking the Code: AVOW’s Blueprint for Success in Mobile OEM Advertising

Robert Wilder, CEO of AVOW, details the breakthroughs in mobile advertising with targeted media buying, smart KPIs, and the innovative AVOW Intelligence tool. There’s a profound simplicity to the most

Connected World

Lyft names ex-Apple, Google & Meta exec as new CMO

Lyft has appointed Brian Irving as its new Chief Marketing Officer. Irving has over 20 years of experience in building and marketing global technology brands. He most recently held the

AI

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Sustainability

VMO2 and Hubbub boost £400,000 tech lending scheme with further product donation

Telecoms giant Virgin Media O2 (VMO2) and environmental charity, Hubbub have added to its £400,000 Tech Lending Community (TLC) with the donations of hundreds of tablets and smartphones. In a

Advertising

Samsung extends Channel 4 Sunday Brunch partnership

Samsung has extended its partnership with Channel 4’s Sunday Brunch. Following the initial agreement that began in 2023, the renewed collaboration will continue to build awareness of Samsung’s Bespoke Home

AI

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

App Marketing

Data: Mobile marketing industry to generate $184.5m in 2024

The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements,

App Marketing

HMRC cracksdown on sellers on ‘side hustle’ platforms including Amazon and Ebay

Sellers on digital platforms including Ebay, Airbnb, Etsy, Amazon and Vinted are among those who could end up paying tax on their “side hustle” earnings. Under a New Year tax

mCommerce

Nokia to miss 2023 financial targets amid dragging licensing renewal discussions

Nokia has revealed it is no longer expecting to hit its outlook for its 2023 financial full year due to renewal discussions continuing to drag on well into 2024. The

mCommerce

Vodafone faces backlash as customers experience network issues

Vodafone customers have slammed the network provider as it stopped working this morning, leaving thousands unable to make calls or access the internet. Despite the company revealing it is aware

App Marketing

Samsung merges file sharing programme with Google

Samsung has partnered with Google to merge their file-sharing programmes into a single platform. The move, which was announced at CES 2024 in Las Vegas, allows users to exchange pictures

Messaging

HelloFresh slapped with £140,000 fine over millions of spam texts and emails

HelloFresh has been issued a £140,000 fine by the Information Commissioner’s Office (ICO) for sending over 79 million spam emails and one million texts over seven months. An investigation by

mCommerce

Lyca Mobile shuts South African operations after 6 years

Lyca Mobile has announced the closure of its operations in South Africa after six years. In a statement posted on its website, the telecoms giant said: “Sadly, it is no

mCommerce

BT abandons above-inflation price rises for mobile customers

BT has announced it is scrapping above-inflation price rises for mobile and broadband customers. The parent company of EE revealed it will introduce the change in the summer this year

mCommerce

Lyca Mobile bolsters senior leadership team with two hires

Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)

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