Smirnoff Ice has unveiled a new campaign centred around the message that “Smirnoff Ice Surpr-ices are coming” in time for festival season. As a result, the Diageo-owned brand has “iced out”
Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to
Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024. Auramo, who has over 25 years of experience in the global IT industry, will also become
Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the
Magnum has launched the largest-ever 3D OOH campaign in the UK to celebrate its new flavour innovations, Euphoria and Chill. As a result, the campaign will run across 324 locations,
Argos has renewed its sponsorship of ITV’s Coronation Street. As a result, the retailer, which is owned by supermarket giant Sainsbury’s, has become the first commercial sponsor to ‘set up
Roblox has partnered with technology company, PubMatic, to enable programmatic media buying of Roblox’s video advertising inventory when it goes live later this year. As a result, the partnership will
Powerade has launched a new campaign focused on supporting athletes’ mental and physical health, in time for the 2024 Summer Olympics in Paris. With the help of gymnast Simone Biles
Cleaning company Astonish has announced its sponsorship of reality TV show, The Only Way is Essex (TOWIE), for the next two series. As a result, the company has recreated common
Sky Media has launched a new campaign announcing Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The multi-platform campaign, which is the first TV ad on UK screens,
Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a
Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on
Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According
Lyca Mobile has bolstered its senior team with two new hires including Lawrence Corbett as its Group Chief Operating Officer and James McQuillan as its new UK and Ireland (IRE)
Google, AT&T and Vodafone have invested $155 million in AST SpaceMobile. The company has said the funds will help it accelerate its mission to close the global connectivity gap by
O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,
Nokia and Oppo have settled their longstanding legal disputes solving all pending litigation in all jurisdictions. As a result, the mobile giants have signed a global patent cross-license agreement, covering
The Competition and Markets Authority (CMA) has launched its Phase 1 investigation looking into Vodafone UK’s merger with Three UK. If successful, the deal will combine the telecom giant’s operations
The UK government has ordered Vodafone to take steps to manage risks as it has concluded that UAE-based telecoms company e&’s stake in mobile giant poses national security risks amid
Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.
Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research