Advertising

Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they

Analysis

Q&A: Spotify’s Brian Berner unveils the symphony of mobile marketing

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user engagement within

Member Content Brand Metrics partners with Avid Collective for native content insights
Member Content

Brand Metrics partners with Avid Collective for native content insights

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content,

News

LinkedIn launches new Thought Leader Ads

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled

Advertising

WATCH: Asics unveils world’s youngest exercise influencer team in new campaign

Asics has enlisted children as “Little Reminder” influencers in a new campaign aimed at getting adults to reminisce about a time when exercise was fun. Featuring young influencers Henry, Hiba,

Advertising

Corona unveils new bottle emoji in response to latest update

Corona has released its own bottle emoji in response to the latest emoji update on iOS and Android. However, the beer brand, part of AB InBev UK, announced a pledge

Connected World

Ex-Disney VP appointed as new Chair of the DMA

The Data & Marketing Association (DMA) has appointed former Disney VP, Tony Miller as its new Chair. Miller joins the marketing authority’s board in July this year, succeeding the current

AI

UK govt to invest £1.5m to drive investment to ‘superpower’ tech

The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups. The ‘Science and Tech is our Superpower’ campaign from the government aims to target

Events

What to expect from Masterclassing’s Digital Marketing Masterclass?

Today [13 March 2024] senior marketers will gather at London’s ARBORETUM to tackle their most pressing challenges at Masterclassing’s Digital Marketing Masterclass, in partnership with Corvidae, Aira, Journey Further and

Advertising

O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl

News

Best of 2023: A more sustainable type of advertising

Mobile Marketing talks sustainable advertising with Olya Dyachuk, Data Driven Media Director at Heineken

Analysis

Best of 2023: Talking personalisation with Burger King

Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday

Events

Masterclassing reveals 2024 Future of Mobile Festival schedule

Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London. The schedule also includes nine Mobile and

App Marketing

AVOW appoints Melissa Bohlsen as CMO

Global app-growth company, AVOW, has appointed Melissa Bohlsen as its new Chief Marketing Officer. In her new role, Bohlsen will take charge of the company’s global marketing team, and will

Advertising

Airbnb credits shift in marketing strategy for most profitable quarter to date

Airbnb has attributed a renewed focus on brand marketing instead of search engine optimisation (SEO) has helped it reach its most profitable quarter to date. The home-sharing platform’s decision to

Advertising

Nokia sells device management business to Lumine for £160m

Nokia has announced it is selling its device management and service management business to Lumine Group for £160 million. The acquisition includes a payment of up to £30 million based

Connected World

Lebara considers sale or IPO, CEO reveals

European mobile network provider Lebara is considering a sale or an IPO, its Chief Executive Stephen Shurrock has revealed. Since 2020, the mobile phone company has increased customers by over

App Marketing

Instagram Reels tops TikTok and Facebook for branded video content, report reveals

Branded video content on Instagram Reels has outperformed TikTok and Facebook in generating massive results for advertisers, a new report has revealed. According to customer engagement platform, Emplifi, Instagram Reels

AI

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

App Marketing

Data: Mobile marketing industry to generate $184.5m in 2024

The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements,

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